Master of Science In International Business Communications

Course Overview

Course Details

What you will be learning:

This programme is specifically designed to provide:

• A broad and extensive knowledge of international and intercultural communication.
• An overall understanding on how culture affects communication.
• The ability to conduct an interdisciplinary analysis of business communications in an international environment.
• The Benefits of the Programme

On successful completion of this programme, you will be able to :

• Develop skills to be employed in an advisory or practical managerial capacity in international communications.
• Manage business and corporate communication in multinational business environments.
• Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
• Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Interact effectively & responsibly with individuals and organisations in this context.
• Demonstrate ethical behaviour through appropriate communication in an international environment.
• Build perceptiveness, transparency and capability to communicate in an unfamiliar cultural context.
• Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.

Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Admission requirements :

please contact our educational consultants or submit your application for Admission assessment.

Fee Structure

Curriculum

Modules & Project

This programme comprises 10 coursework modules (including Research Methodology module) and a Project

Pre-requisite Modules (for non-business students)
Duration: 1 month (Full-time)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Modules

• Technology, Culture and People: A Global Perspective
• Marketing and Sustainability in the Age of Globalisation
• Behavioural Science, Social Media and Marketing Analytics
• Communication Theory and Practice
• International Business Communications and Competencies
• Planning Business Communications Campaign
• New Media Industries and Technologies
• Statistical Decision Making
• Research Methodology
• Managing Crisis Communications
• Project

Project

You will be expected to conduct effective research in relation to International Business Communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.