Master of Business Administration with a specialism in Digital Leadership (ODL)

Course Overview

Course Details

What you will be learning:

This programme is specifically designed to provide:

• The Master of Business Administration with a specialism in Digital Leadership empower students with advanced skills to confront the complexities of digital transformation. There is a pressing need for professionals who can seamlessly integrate managerial expertise, digital acumen, and visionary thinking. This programme responds to rapid expansion of this employment sector while nurturing employability competencies.
• The Benefits of the Programme

No Exams 100% Courseworks/ Assignments

• Identify leadership requirements in different situations and demonstrate appropriate leadership capabilities.
• Attain expertise in strategic thinking, essential for navigating the complex business environment. Develop adaptable leadership skills to excel in diverse situations, demonstrating effective leadership capabilities.
• Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows digital leaders to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Develop proficiency and skills to address the challenges of digital transformation while fostering a comprehensive understanding of modern business processes, enabling success in the digital era.
• Acquire innovative problem-solving techniques to solve global business challenges.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self-management within the professional environment.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.

Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Admission requirements :

please contact our educational consultants or submit your application for Admission assessment.

Fee Structure

Curriculum

Modules

This programme comprises 13 coursework modules and a Project. There are 10 compulsory Core Modules (including Research Methodology module) and 3 specialisation modules.

Pre-requisite Modules (for non-business students)
Duration: 2 months (ODL)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules

• Organisational Behaviour
• Managerial Finance
• Managerial Economics
• Business Intelligence Systems
• Global Strategic Management
• Strategic Marketing Management
• Statistical Decision Making
• Entrepreneurship
• Human Resource Management
• Research Methodology
• Project

Specialisation Modules

• Leading Digital Business Transformation
• Big Data Analytics and Technologies
• Digital Execution

Project

You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.