Master of Business Administration with a specialism in Digital Leadership

Course Overview

Course Details

What you will be learning:

This programme is specifically designed to provide:

• The Master of Business Administration with a specialism in Digital Leadership would allow those students who choose this specialism to acquire advanced skills to take on the challenges of digital transformation.
• The subject is an important area to study given the growing demand from employers across all sectors for professionals who combine managerial skills, digital understanding and vision.
• The area is considered a fast-growing sector for employment, developing key employability skills.
• The Benefits of the Programme
• Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
• Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
• Develop the ability to master of the technology associated with the profession.
• Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
• Research information considering social responsibilities and related ethics.
• Understand behavioural science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self-management within the professional environment.

Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Admission requirements :

please contact our educational consultants or submit your application for Admission assessment.

Fee Structure

Curriculum

Modules & Project

This programme comprises 13 coursework modules and a Project. There are 10 compulsory Core Modules (including Research Methodology module) and 3 specialisation modules.

Pre-requisite Modules (for non-business students)
Duration: 1 month (Full-time) / 2 months (Part-time)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules

• Organisational Behaviour
• Technology Management
• Managerial Economics
• Global Strategic Management
• Accounting & Finance for Managers
• Statistical Decision Making
• Human Resource Management
• Digital Marketing Tools and Trends
• Entrepreneurship
• Research Methodology
• Project

Specialisation Modules

• Leading Digital Business Transformation
• Big Data Analytics and Technologies
• Digital Execution

Project

You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.