Master of Arts in Design Innovation Management

Course Overview

Course Details

What you will be learning:

This programme is specifically designed to:

• Extend design innovation management programme to different organisations that consider design to be a strategic competitive force.
• Meet the growing demand for advanced skills in design management and leadership in the various services and business.
• Prepare graduates to meet the growing needs for management of advanced design technology and implementation of new management approaches.
  
• The Benefits of the Programme
• Innovation and management from a creative perspective, within a world-leading art and design institution with strong link to the creative industries.
• Apply Design Thinking to real-world challenges, design collaboratively, engage critically and creatively with others and learn from shared experiences.
• An interdisciplinary programme informed by theories drawn from a range of design, business and humanities areas and delivered through projects and collaborations.
• Gain insight into creative briefs, target audiences and markets, through Design Management and Innovation.
• Benefit from diverse potential employment routes including setting up your own business, in-house and external design leadership roles, cultural positions and agency management jobs.

Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Admission requirements :

please contact our educational consultants or submit your application for Admission assessment.

Fee Structure

Curriculum

Modules & Project

This programme comprises 9 coursework modules and a Creative Futures Project. There are 8 compulsory Core Modules (including Research Methodology module) and you will have to choose 1 elective module from those listed).

Pre-Requisite Modules (for non-related students)
Duration: 1 month (Full-Time)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules

• Design and Creative Industries
• Business Planning for Creative Entrepreneur
• Research Methodology
• Design Thinking
• Integrated Brand Management
• Future Media Innovation
• Service Design
• Project Feasibility Study
• Creative Futures Project

Elective Modules (Choose 1)*

• Intellectual Property
• Creative Sustainability
• Technology Management
• Design for Retail
• Managing Business Web Presence

* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules - however such changes may prolong the study duration.

Project

For the final project module named Creative Futures Project, you will need to complete an industry-based major projects along with evidence and output related to the Design Innovation Management field. There will be a final exhibition and presentation towards the end of the course.