Bachelor of Business Administration in Marketing (Honours)
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Course Overview
Qualification: Bachelor
Study Mode: Full Time
Intakes: March, July, October
Duration: 3 years
Tuition Fee: RM 50,700
English Requirement: ELITS 5.5
Course Details
The Bachelor of Business Administration in Marketing (Honours) program at UniKL University Malaysia offers an internationally recognized degree, aiming to produce graduates with strong marketing and business skills, leadership qualities, a commitment to lifelong learning, and ethical practices.
The program focuses on marketing theories, creative communication, critical thinking, innovation, teamwork, and the application of marketing knowledge in both academic and career development.
Fee Structure
| Fee Type | Amount (MYR) |
|---|---|
| 1st Year Fee | RM 16,900 |
| 2nd Year Fee | RM 16,900 |
| 3rd Year Fee | RM 16,900 |
| Deposit (Refundable) | RM 1,000 |
| International Student Admission Fee | RM 1,510 |
| Registration Fee | RM 680 |
| Visa and Insurance Fee | RM 2,200 |
Curriculum
Among the courses offered
Semester 1
- Writing for Academic Purposes
- Principles of Economics
- Principles of Management
- Financial Accounting
- Business Mathematics
- Business Communication
Semester 2
- Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
- Business Ethics and Corporate Governance
- Foreign Languages 1
- Co-Curriculum
Semester 3
- Retail Management
- Finance I
- Principles of Marketing
- Organisational Behaviour
- Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
- Business Statistics
Semester 4
- Advertising&Promotion Strategy
- Consumer Behavior
- Management Information System
- Business Law
- Technopreneurship
- Elective 1
Semester 5
- Hubungan Etnik / Pengajian Malaysia 3**
- E-Marketing
- Innovation Management
- Foreign Languages 2
Semester 6
- Retail Merchandising Management
- Customer Relationship Management
- Marketing Strategy
- Marketing Management
- Elective 2
- Elective 3
Semester 7
- Sales Management
- Pricing Strategy & Tactics
- Marketing Channels Management
- Marketing Research
- Personal selling
- Elective 4
Semester 8
- Seminar
- Elective 5
- Elective 6
Semester 9
- Internship
Electives
- Human Resource Management
- Small Business Management
- Strategic Management
- Creative Problem-Solving
- Operation Management
- Supply Chain Management