Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality
Welcome to our course overview. Dive into the details to explore!
Course Overview
Qualification: Bachelor
Study Mode: Full Time
Intakes: March, July, September
Duration: 3 Years
Tuition Fee: RM 99,500
English Requirement: IELTS : 5.0, TOEFL IBT : 40
Course Details
What you will be learning:
This programme is specifically designed to provide students with:
- An understanding of the context, nature, function and significance of travel, tourism, hospitality and events activities to hold executive management and leadership positions in the industry.
- A comprehensive awareness of technical and operational expertise, as well as sustainability of the tourism and hospitality industry with an emphasis on economic, environmental, social-cultural, and technological factors.
- Exposure to theoretical and practical issues of tourism and hospitality businesses.
- A wide range of employable skills, such as the ability to do research, develop, and market tourism and hospitality products and destinations; critical thinking; problem-solving; and interpretative skills; and excellent written and oral communication.
Dual Degree Programme
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Admission requirements :
please contact our educational consultants or submit your application for Admission assessment.
Fee Structure
| Fee Type | Amount (MYR) |
|---|---|
| 1st Year Fee | RM 32,000 |
| 2nd Year Fee | RM 33,098 |
| 3rd Year Fee | RM 34,400 |
| Deposit (Refundable) | RM 1,500 |
| International Student Admission Fee | RM 5,800 |
| Visa and Insurance Fee | RM 2,550 |
Curriculum
First Year Curriculum
Common Modules
- Introduction to Management
- Business and Communications Skills
- Digital Thinking and Innovation
- Accounting Skills
- Marketing
Specialised Modules
- People Management
- Introduction to Hospitality and Tourism
- Introduction to Services Management
- Legal Aspects in the Hospitality and Tourism Industry
- Fundamentals of Entrepreneurship
Elective Module
- Introduction to VRAR and Metaverse
Second Year Curriculum
Common Modules
- Digital Marketing
- Business Research Methods
Specialised Modules
- International Cultural and Communications
- Innovation Processes
- E-Tourism
- Hospitality and Tourism Revenue Management
- Retail Travel Operations
- Ticketing and Computer Reservation System
- Geography of Travel and Tourism
Elective Modules
- Consumer Behaviour
- Hotel Accommodation Management
- Restaurant Management
Third Year Curriculum
Specialised Modules
- Crisis Management and Communications
- Sustainability in Tourism and Hospitality Industry
- Managing People and Performance
- Meetings, Incentives, Conventions and Exhibitions
- Investigations in Tourism Management
- Venture Building
- Final Year Project
- Tourism Policy, Planning and Development
- Monitoring and Evaluation of Services Management
- International Tourism Marketing
Elective Module
- Hotel Innovation Management