Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing
Welcome to our course overview. Dive into the details to explore!
Course Overview
Qualification: Bachelor
Study Mode: Full Time
Intakes: March, July, September
Duration: 3 Years
Tuition Fee: RM 9,950
English Requirement: IELTS : 5.5, TOEFL IBT : 46
Course Details
What you will be learning:
This programme is specifically designed to provide students with:
- An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
- A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
- Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
- The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.
Dual Degree Programme
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Admission requirements :
please contact our educational consultants or submit your application for Admission assessment.
Fee Structure
| Fee Type | Amount (MYR) |
|---|---|
| 1st Year Fee | RM 32,000 |
| 2nd Year Fee | RM 33,100 |
| 3rd Year Fee | RM 34,400 |
| Deposit (Refundable) | RM 1,500 |
| International Student Admission Fee | RM 5,799 |
| Visa and Insurance Fee | RM 2,549 |
Curriculum
First Year Curriculum
Common Modules
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Business Law
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quantitative Skills
Second Year Curriculum
Common Modules
- Business Ethics and Governance
- Innovation Process
- International Culture and Communications
- Business Research Methods
Specialised Modules
- E-Commerce
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Social Media and Communication
- Creative Copywriting
Third Year Curriculum
Specialised Modules
- Brand Management
- Building Customer Relationship
- Global Marketing
- Integrated Marketing Communications
- Venture Building
- Digital Strategy and Analytics
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Strategic Marketing Planning
- Behavioural Science & Marketing Analytics
- Enabling Technologies for Digital Marketing