Bachelor of Arts (Honours) in Digital Advertising

Course Overview

Course Details

Programme Description

Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The B.A. (Hons) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in- depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme.

Integral to this is design research, theoretical understanding and studio projects which are all designed to establish a cohesive strategy of contextual and experiential learning in a creative environment. An equitable set of assessment procedures will be employed to gauge students learning and progression, at benchmarks stages throughout the semester.

You’ll be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.

What you will be learning:

This programme is specifically designed to provide students with:

• Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
• Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
• Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Admission requirements :

please contact our educational consultants or submit your application for Admission assessment.

Fee Structure

Curriculum

First Year Curriculum

Core Modules

• Introduction To Graphic Design
• Principles of Advertising
• Client Brief Concept
• Marketing Fundamentals, Consumer Behaviour and Creative Practice
• Creative Project
• Project Management
• Digital Illustration
• Fundamentals of Entrepreneurship

Elective Modules

• Motion Graphics
• Public Relations

Second Year Curriculum

Core Modules

• Social Media
• Professional Practice: Client & Agency Management
• Brand Strategy & Application
• Innovation Processes
• Advertising: Media Planning and Purchasing
• Creativity and Innovation
• Visual Culture

Elective Modules

• Web Design & Development
• Digital Film Production
• Digital & Experiential Advertising
• Packaging Design

Third Year Curriculum

Core Modules

• Integrated Marketing Communications
• Digital Advertising: Individual Professional Project
• Research Project Report
• Venture Building
• Persuasive Copywriting
• Digital Advertising Analytics
• Digital Advertising: Team Professional Project
• Intellectual Property Basics
• Exhibition Design