Bachelor of Arts (Honours) in Business Management with a specialism in E-Business
Welcome to our course overview. Dive into the details to explore!
Course Overview
Qualification: Bachelor
Study Mode: Full Time
Intakes: March, July, September
Duration: 3 Years
Tuition Fee: RM 99,500
English Requirement: IELTS : 5.5, TOEFL IBT : 46
Course Details
What you will be learning:
This programme is specifically designed to provide students with:
- An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
- A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
- Exposure to theoretical and practical issues of conducting business over the internet and the Web.
- A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.
Dual Degree Programme
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Admission requirements :
please contact our educational consultants or submit your application for Admission assessment.
Fee Structure
| Fee Type | Amount (MYR) |
|---|---|
| 1st Year Fee | RM 32,000 |
| 2nd Year Fee | RM 33,100 |
| 3rd Year Fee | RM 34,400 |
| Deposit (Refundable) | RM 1,500 |
| International Student Admission Fee | RM 5,800 |
| Visa and Insurance Fee | RM 2,550 |
Curriculum
First Year Curriculum
Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Second Year Curriculum
Common Modules
- Behavioural Science in Organisation
- Operations Management
- Innovation Process
- Business Ethics and Governance
- Business Research Methods
- Delivering Customer Value
- Enterprise Resource Planning with SAP Platform
Specialised Modules
- E-Business Management
- Social Media & Communication
- E-Commerce
- Digital Marketing
Elective Modules (Choose 1)
- Managing Finance OR Financial Management
Third Year Curriculum
Common Modules
- Strategic Management
- Venture Building
Specialised Modules
- Digital Strategy and Analytics
- Managing Change
- Investigations in Business Management
- Contemporary Management
- E-Business Procurement
- Enabling Technologies for Digital Marketing
- Global Marketing
- Business Management Project
Elective Modules (Choose 2)
- Corporate Finance OR Building Customer Relationship
- Integrated Marketing Communications OR Retail Marketing Management