Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership
Welcome to our course overview. Dive into the details to explore!
Course Overview
Qualification: Bachelor
Study Mode: Full Time
Intakes: March, July, September
Duration: 3 Years
Tuition Fee: RM 99,500
English Requirement: IELTS : 5.5, TOEFL IBT : 46
Course Details
What you will be learning:
This programme is specifically designed to provide students with:
- An understanding of the strategic use of digital resources to realise business objectives. The programme provides context and understanding of digital transformations’ significance and the role of managerial leadership in a digitally disruptive marketplace.
- Opportunities to engage in applying knowledge to solve business problems through a businesses transformational journey and which includes digital marketing, digital leadership, digital strategy and digital execution.
- The chance to develop a range of employability skills around underlying themes in the modules, specifically communication, problem solving and creativity which prepares students for an agile business environment and enables them to be operationally effective managers and business leaders.
Dual Degree Programme
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Admission requirements :
please contact our educational consultants or submit your application for Admission assessment.
Fee Structure
| Fee Type | Amount (MYR) |
|---|---|
| 1st Year Fee | RM 32,000 |
| 2nd Year Fee | RM 33,100 |
| 3rd Year Fee | RM 34,400 |
| Deposit (Refundable) | RM 1,500 |
| International Student Admission Fee | RM 5,800 |
| Visa and Insurance Fee | RM 2,550 |
Curriculum
First Year Curriculum
Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Second Year Curriculum
Common Modules
- Behavioural Science in Organisation
- Innovation Process
- Enterprise Resource Planning with SAP Platform
- Business Ethics and Governance
- Critical Thinking in Management
- Business Research Methods
Specialised Modules
- Operations Management
- E-Business Management
- Leading Digital Business Transformation
- Digital Marketing
- E-Commerce
Elective Modules (Choose 1)
- Managing Finance OR Financial Management
Third Year Curriculum
Common Modules
- Strategic Management
- Asian Economics
- Venture Building
Specialised Modules
- Digital Finance
- Digital Strategy and Analytics
- Contemporary Management
- Investigations in Business Management
- Global Marketing
- Digital Execution
- Business Management Project
Elective Modules (Choose 2)
- Corporate Finance OR Building Customer Relationship
- Strategic Marketing Planning OR International Strategic Management